Did you know that digital marketing courses are some of the popular qualifications in Malaysia?

This is because businesses are starting to leverage on digital marketing approaches to connect with prospective customers and increase their brand awareness. Compared to traditional marketing, digital marketing grants far more possibilities to connect with audiences globally through email, video, social media, and search engines. This means that graduates with background and experience in digital marketing are rising in demand to create engagement with target audiences through Facebook, Instagram, SEO, YouTube, and other digital platforms.

Hence, it is no surprise that top universities are offering digital marketing courses to create professionals that are capable of delivering and executing effective marketing strategies in the digital workforce.

If you’re looking for universities that cover digital marketing courses, you’ve come to the right place.

1) Asia Pacific University (APU)

Asia Pacific University is one of the leading private institutions in Malaysia for digital technology and innovation. It was recognized for its efforts in providing quality digital marketing courses and was awarded the status of Premier Digital Tech University by the Malaysia Digital Economy Corporation (MDEC).

Image source: apu.edu.my

The university offers a Bachelor of Arts in Marketing Management with a specialization in Digital Marketing. This course is designed to provide students with an understanding of the latest technologies in Industrial Revolution 4.0 and how they can be used to optimize various marketing strategies. As more and more companies are demanding for graduates with high capability in digital marketing methods, APU sees it as a necessity for students to gain a strong understanding of the concepts of effective marketing strategies and practical skills to establish a successful career in digital marketing.

Duration: 3 years

Intakes: March, May, September

2) Saito University College

If students are looking for an affordable yet quality course that combines the best of digital marketing and business studies, they can consider Saito University College.

Image source: saito.edu.my

The university offers digital marketing in their Bachelor of Business program. Their goal is to promote digital marketing courses as an essential part of managing a business. As businesses are becoming more reliant on digital strategies to widen their marketing efforts, digital marketing is slowly becoming a necessary strategy to enhance the marketing aspect of a successful business. Hence, this course aims to equip students with the knowledge in business management and expertise in digital marketing required by industries today.

Duration: 3 years

3) Taylor’s University

Image source: university.taylors.edu.my

Taylor’s University offers a Bachelor of Business in Digital Marketing & Analytics Program, which is designed to equip students with the latest insight and understanding in business marketing. The program also covers a wide area of analytics and big data, which includes market intelligence, data visualization, social media marketing, interactive digital marketing, and other subjects that span the wide scope of the digital landscape.

Students will learn how to identify and leverage on opportunities to utilize popular digital marketing channels such as social media, search engines, and other digital platforms to connect and engage with customers. This provides them with an edge in delivering a data-driven strategy to help businesses scale and profit from their marketing strategies.

Duration: 3 years

Intakes: January, March, August

4) Monash University

Image source: monash.edu.my

Monash University is offering a Bachelor in Digital Media & Communication under their School of Arts & Social Sciences. The course provides a well-rounded understanding of digital communications by exposing students to the components of media studies, such as analyzing digital trends, understanding the workings of e-commerce and social media platforms, and learning how to execute a research project in digital media.

These core components will equip students with a holistic understanding of the broad media landscape. Students will also have the opportunity to apply their knowledge to real-world situations, allowing them to adapt to a wide range of industries that are in demand for their digital communication skills.

Duration: 3 years

Intakes: July, October

The digital marketing industry is booming. In this digital era, more businesses are looking for Digital Marketers that can provide effective strategic direction to complement their traditional marketing efforts.

Therefore, there is a wide pool of career opportunities for students who wish to pursue Digital Marketing courses. Not only will they be able to secure good jobs, but the high demand ensures that the industry will continue to thrive for many years to come.

Interested to study a course in Digital Marketing? Contact us at +60 11-2069 9087 or drop us an email at [email protected]!