ICTAn abbreviation for Information and Communication Technologies, it is a field that focuses on communication technology.
IdealogyA set of beliefs or ideas that are shared by a group of people in a media platform.
IdiopathicA condition with an unknown cause.
ImpressionsThe number of times your ads appeared to the target audience.
In vogueRefers to when something is in trend or in style for a particular season.
Inbound MarketingA marketing strategy that attracts customers by creating quality content and providing solutions to problems.
Inbound Tour OperatorA tour operator based in a specific place that plans travel itineraries and organizes tours for travelers.
Inbound TourismThe traffic of international tourists that spends money and contributes to the export economy.
Incentive FeeA management fee provided to the manager based on the hotel's profitability and manager's operational expertise.
Incentive TravelTravel that is offered as a reward for top performance and growing businesses that promote these programs.
Incidental ChargesExtra charges aside from the standard hotel rate. Eg. Parking, room service, Internet.
Inclusive TourA tour program that includes a variety of features for a single rate.
Income StatementA financial statement that shows the company's income and whether it is making a profit or loss during a specific period.
Independent HotelA standalone hotel that does not have any affiliation with a franchise or chain.
Independent VariablesIndependent variables variables in mathematical modeling, statistical modeling and experimental sciences
Indirect MarketingA form of marketing that reaches customers from another source, such as influencer marketing, a blog article, or a YouTube video.
Industrial EngineeringA field in engineering that concerns the improvement of complex processes or systems in order to conserve time, money, and resources.
InfotainmentA term when information and entertainment are presented together.
InpatientA patient who is receiving care from within the hospital.
Instrumentation EngineeringA field of engineering that focuses on the operation of measuring instruments used to control and monitor automated systems.
Intellectual PropertyThe ownership of intangible assets, such as copyright, business plans, logo designs, and anything symbolizing artistic work.
Intelligent HotelsHotels that use modern technology to run their operations.
Interest RateThe amount of interest charged when a bank or lender allows the borrower to use their money over a period of time.
Interior architecture Interior architecture is the design of a space which has been created by structural boundaries and the human interaction within these boundaries.
Internal Audit ManagerAn accounting professional responsible for managing risk assessments and overseeing the overall audit process.
International TourismA type of tourism that involves activities of individuals travelling to places outside of their home country for leisure or business purposes.
InternshipA period of work experience provided by the employer for students to gain work experience.
Interpersonal CommunicationInteraction between two or more people on a personal, one-on-one level.
Intertextual MediaMessages that combine various media into one. It can include text, audio, video, graphics, and other forms of communication.
InventoryThe assets that a company has purchased to sell to its customers that remain unsold in the storage.
IP AddressInternet Protocol address, a unique identifying number for each computer connected to the Internet.
IridescentFabric that appears to change color when it is hit with light or viewed from different angles. A popular option for making party clothes.
IT ManagerA manager who manages computer systems and organizes electronic data operations to fulfill the IT needs of an organization.
